Assignment 9A Testing the Hypothesis Part 2

• Who: There are some people that fall outside of my market, even though they share a lot in common with those inside the market. For instance, those who have a preferred payment method of cash, and do not use debit/credit cards, do not have this unmet need of preventing credit card skimmers, as they avoid the skimmers with an alternative payment. Since they are paying with cash, they do not have the concern that their card information will be stolen and don't have to face fraud. Though, they have a similar concern of making sure their cash does not get stolen. There are also those who are debit/credit card users, but are simply unaware or don't have the concern at all.
• In which, three of the people I interviewed that preferred cash payment came into agreement that with their method of payment, they did not have the concern of card fraud. They stated that although card payment is more efficient, paying with cash is a good way to avoid the risks that come with card payment. 
• In my fourth interview, the girl I talked to preferred paying with her debit card, but did not have any concern for skimmers. By this, she explained that she never really payed attention to being cautious with her card. Though, she feels that this interview gave her some perspective to be more aware, and supports my solution to the idea. This gave me insight that although my prototypical customer is towards debit/credit card users, not all users will feel like they have the need, as they don't really have the concern. 
• This interviewee goes back and forth from using her debit card and paying with cash. She'll pay cash when she feels like she's in a sketchy place, and use her card when she feels more comfortable. She is satisfied with her solution so far, but admits that it is hard to judge whether her card is at risk or not. She states that she will also be satisfied with my solution. 

• What: My solution will help to prevent credit card fraud and theft through skimming, but not completely prevent credit card fraud and theft as a whole. Meaning, there are other ways that credit card theft can happen, I am just focusing on the need of preventing it through skimming.

• Why: I don't think that the need between the two (insiders and outsiders of the boundary) are necessarily different, as they both want to avoid credit card theft. It's just a matter of those inside the boundary have this unmet need and would most likely be the consumers of my product, and those outside are satisfied with how they are preventing the problem by paying with cash, and wouldn't need my product. 

	Inside the Boundary	Outside the Boundary
Who	Debit/Credit card users Those with the concern of credit card fraud	Cash users Those who don't have the concern of credit card fraud or unaware
What	Prevent credit card skimming	Completely eliminate credit theft
Why	Skimming is a common form of credit card theft There is a risk of facing credit card fraud unknowingly every time you slide your card into a reader As technology advances, the amount of skimmers are increasing, as it is an efficient way of credit card theft	Skimming can be avoided by paying with cash There are many other ways of credit card theft