Friday, October 25, 2019

Assignment 18A Create a Customer Avatar

      My avatar is 22 years old, and is a proud 4th year gator at the University of Florida. In which, she would definitely be delighted to hear that Florida happens to be one of the top three high risk states of credit card fraud... She is a Business Administration major, seeking to become a Financial Analyst. She fell in love with the business career path ever since she was a part of the Academy of Finance all throughout her high school years. She still looks up to her Finance teacher today, who she still thanks her for providing her with useful financial advice that she still currently benefits from. This influenced her decision of becoming a Financial Analyst.
      She has owned a debit card since she was 16 years old, and praises the convenience that it provides. She is fully aware of the risks it comes with, as she has always been warned to be cautious of credit card fraud from her parents and finance teacher. Though, it wasn't until she first became a victim of credit card fraud when she was 19 years old while at a gas station, that she took these warnings seriously and became more aware. On that day, little did she know that paying for gas on her card for her 2010 burgundy Honda Accord, would ultimately lead to a random $370 charge on her card from Georgia. Now, she fully avoids using her card at gas stations, and will only use her gas card or cash.
      She is very attentive when it comes to managing her money. She makes sure to constantly check her payment transactions each day, and is cautious with her spending. In which, she is a very organized, detail oriented, and dedicated student. She has devoted her enter life to her studies and has big dreams in the mere future. She is ready to make the big transition from being a part-time server at Satchel's Pizza to becoming a Financial Analyst. In her free time, spending time with her friends and family, volunteering, painting, and binge-watching Friends, Stranger Things, and Gossip Girl on Netflix. She is very close with her family, and hopes to give back one day. She loves helping them out whenever she can, giving them financial advice that she has learned and mastered over the years. Overall, she is optimistic of her college years coming to an end and of what the outside world holds for her.


  • What do you have in common with her?
    • I had a similar experience of being in the Academy of Finance throughout my high school years, in which I was also really passionate about and was able learn a lot financially. Like her, I am very attentive in general, and with my money. I am aware of the risks of credit card fraud, which is why I am hoping to provide a solution to the issue. Overall, I am also very organized, detail oriented, and dedicated, and I am optimistic about my future with an Accounting major at UF. 
  • Do you think it is a coincidence that you have these things in common?
    • I don't think it is a coincidence, because being that I am also in this segment of business/finance students, we are bound to have similar backgrounds and or qualities. Also, more people are being aware of the issue of credit card fraud through skimming now that this form of theft has become more efficient and is arising today.

1 comment:

  1. Hey Davina,

    I really like how thorough you were with your analysis of your avatar and how much detail you used. I really like that you know exactly the type of person your avatar is, as it shows your connection with your consumer base and sets your product up for success in the future. I also really like how you addressed the similarities between yourself and your avatar as not being a coincidence because of you both being business/finance students, I believe that is a very astute observation between yourself and your avatar.

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